DraftKings announced a multiyear extension with MLB to remain the league's official daily fantasy sports partner. The extension includes an expanded partnership providing for an increase in DraftKings' content rights, product integration, prizing and continued use of MLB images/video within DraftKings' DFS games.
The expanded deal will enable new, exclusive content surrounding each game throughout the regular season and playoffs, including innovative product integrations on MLB platforms. DraftKings will also have the rights to utilize the official MLB silhouetted batter and all MLB club logos within promotional marketing, as well as in its DFS products. What's more, DraftKings will now work in tandem with MLB for increased integration at All-Star Week activities and the postseason. This includes VIP experiences and trips to the World Series.
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MLB was DraftKings' first official league partnership, dating back to '12. Today's news follows last year's announcement of DraftKings becoming an MLB authorized gaming operator for sports wagering. DraftKings' DFS and sportsbook apps are available on both iOS and Android. MLB Exec VP/Gaming & New Business Ventures Kenny Gersh said, "Fan engagement has been central to our partnership with DraftKings since we began working together almost a decade ago."
