MLS Charlotte is now targeting sometime in June to announce its name, colors and brand, according to Tepper Sports & Entertainment President Tom Glick. He declined to disclose a date or a window for when an announcement could come. “This is a very important moment in the formation of our new club for the city and for the region,” Glick said. “We’ve been monitoring and thinking about when the right time to introduce it would be. What’s clear to us right now is not only is there a hunger for the return of sport and watching sport, there’s a hunger and anticipation for this moment for this new club.”
Glick said Charlotte previously planned a launch for late March but decided to shelve those plans, as first reported by THE DAILY. At the time, Charlotte FC was seen as the front-runner for the team’s name. It’s unclear if that remains true. Glick, also the current president of the NFL Panthers, said Charlotte has had agencies assisting in the branding process, but declined to mention any specifically. "We think that we have arrived at something that people in Charlotte and the Carolinas will really take to," Glick said. The club is slated to begin play in '21.
