Closing Bell

ViacomCBS Ad Sales Team Eyes Super Bowl As Scheduled

5.18.2020

ViacomCBS Chief Ad Revenue Officer Jo Ann Ross said the company is "planning to go forward with the Super Bowl as planned," but if the NFL season is affected by the pandemic, “there are contingencies in place.” NFL and related on-air talent will be a "key element" in the company's "online upfront" taking place today and tomorrow (DEADLINE.com, 5/18).

The virtual event represents the first upfront for the combined company, and the "first official replacement events for last week’s canceled upfronts week presentations." Ross indicated that the company is "already in 'active' conversations about the NFL season and next February’s Super Bowl" (ADWEEK.com, 5/18).

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