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Closing Bell

ATP Media, IMG Arena Launching Virtual Tennis Product

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IMG Arena is launching a virtual tennis product in tandem with longstanding partner ATP Media, the global sales, broadcast production and distribution arm of the ATP Tour. The game will be available in April, and it is meant to provide content to sportsbook partners during the sports hiatus. IMG Arena is using licensed assets to create the virtual tennis product, featuring logos from the ATP Masters 1000 series along with official tournament names. IMG Arena has been a partner of virtual sports specialist Leap Gaming since '18. The sim games are not expected to be available in the U.S., as they are not regulated in the country (THE DAILY).

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