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Budweiser Canada Debuts Spot Promoting Women's Hockey

Budweiser Canada released a full musical spot this morning supporting the Professional Women’s Hockey Players Association and the growth of women’s hockey. In the spot -- which includes PWHPA players like Hilary Knight, Sarah Nurse and Natalie Spooner, in addition to Sportsnet’s Don Cherry -- participants sing to the tune of Stompin’ Tom Connors’ “The Hockey Song.” Budweiser, a current sponsor of the PWHPA, calls on others to support the organization and the future of women’s hockey, a similar initiative to what the brand marketed in recent weeks around the NWSL and women’s soccer as a whole.

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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