PLL Signs New Partnership With Mobile Auction App

The Premier Lacrosse League has signed a new partnership with mobile auction app iGot It!, the first sports property to align with the new platform. The deal has not been formally announced, but the PLL used a software development kit from iGot It! to build a new PLL Auction app, which will offer TV viewers and live attendees the chance to join auctions on PLL merchandise. There will also be the opportunity to outright buy some merchandise without having to bid on it. iGot It! CEO AJ Romeo told THE DAILY he is in talks with other sports leagues and is hoping to roll out some of those partnerships in the near future.