Helzberg Diamonds Partners With Mahomes On New Collection

helzberg diamonds

Helzberg Diamonds has partnered with Chiefs QB Patrick Mahomes to create an "exclusive collection of diamond pendant necklaces using his PMII logo." Proceeds from the sales of the collection will benefit Mahomes' charitable foundation. There are currently "seven products in the collection, with prices ranging from $300 to $4,999." Helzberg's multiyear deal with Mahomes also includes his participation in its "Feel Like an MVP" holiday campaign, "scheduled to debut in November." The ad campaign "will include national TV and radio spots, regional out-of-home ads, in-store signage and additional PR and social media campaigns" (BIZJOURNALS.com, 9/3).

Mahomes finished second in THE DAILY's recent survey of the NFL's most marketable players.