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Closing Bell

Kellogg's Frosted Flakes Becomes Title Sponsor Of Sun Bowl

Kellogg’s Frosted Flakes in now the "title sponsor of the newly-named Tony the Tiger Sun Bowl." The postseason contest will feature a matchup between members of the ACC and Pac-12 at the Sun Bowl in El Paso, Texas, on Dec. 31, and will be "televised for the 52nd consecutive year on CBS." The agreement between the Sun Bowl Association and Frosted Flakes was "brokered by Denver-based Impression Sports & Entertainment." The multiyear partnership is "marked by Tony the Tiger being the first mascot to lend his name to a college football bowl game" (EL PASO TIMES, 8/20).

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