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Closing Bell

FanDuel Launches New Spots Around Start Of NFL Preseason

FanDuel is rolling out two new "comical spots" around the NFL preseason to "remind football fans of its various fantasy and sports betting offerings." The campaign marks the brand's "first work" from BBH, N.Y., which in July was named FanDuel's "lead agency for brand strategy." One of the ads promotes FanDuel Sportsbook, its online betting platform "currently only available in New Jersey and Pennsylvania." The spots are now running on TV, with more "slated to come out at the end of August" (ADWEEK.com, 8/13).

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