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American Airlines Becomes Sponsor Of Inglewood Stadium Plaza

American Airlines will pay $90M over 10 years to sponsor a plaza at the Rams' and Chargers' new Inglewood stadium, becoming the "first official partner" for the facility. A source said that American Airlines "agreed to sponsor the 2.5-acre space that serves as main entrance" to the stadium. The American Airlines Plaza will stand 10 stories high and has a "capacity of about 15,000." It will be "open to the public year-round, along with event days." As part of the deal, American Airlines also will become the "official airline of the Rams and Chargers, and have prominent branding during games" (BLOOMBERG NEWS, 8/6).

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