Tom Brady has signed with WME for "off-the-field representation." The Patriots QB "continues to be represented by Yee & Dubin Sports for his NFL contracts, and by marketing and management agency Jonesworks." Brady's off-field activity includes his performance lifestyle brand TB12, which he co-founded in '13. It currently has physical locations in Boston and Foxboro and "plans to open sites" in N.Y., Miami, Chicago, L.A., S.F., London and Toronto (HOLLYWOODREPORTER.com, 8/1). Brady signing with WME is "perhaps the biggest sign that the end of his NFL career is near" (TWITTER.com, 8/1).

The NFL will unveil a redesigned fantasy football app during tonight’s Broncos-Falcons HOF Game in Canton. Chief among the free app’s new features is the ability to watch live games within the app, while still playing fantasy football, a capability that has historically required two separate screens or devices. That new feature will not kick in until the NFL’s regular season. Two commercials touting the remade NFL app’s capabilities will air during tonight's game. In both commercials, a fictional NFL agent tries to convince a fantasy football player to pick the NFL’s fantasy football game, and app.

The commercials highlight the sweepstakes and rewards that players using the new-look NFL fantasy app can win. The app is already available for download in the Apple App Store and Google Play Store, and sports a new logo that does not include the NFL’s traditional shield. Other new features include app-first vertical video from NFL fantasy experts to help players manage their fantasy teams, and the incorporation of NextGen stats into individual player profiles.

The Univ. of Arkansas will have beer and wine "available to purchase in public areas of Donald W. Reynolds Razorback Stadium" beginning with the upcoming football season. Alcoholic beverages had been made available at the school's football games since '14, but "only in private club areas and suites." Alcoholic beverages will "only be sold and dispensed at designated locations until the end of the third quarter of games." Beer and wine will "not be allowed" in the student section and kiosks will "not be located in the section’s immediate proximity." The school has made "no decision" regarding alcohol sales at Bud Walton Arena and Baum-Walker Stadium (ARKANSAS DEMOCRAT-GAZETTE, 8/1).

Meanwhile, Kentucky AD Mitch Barnhart today said that UK will not "have alcohol sales at athletic events this season" (TWITTER.com, 8/1).

Churchill Downs Inc. CEO Bill Carstanjen said that CDI has a "significant construction project in the works that will add a hotel, historical race wagering facility and additional permanent, premium seating" at the track. Carstanjen during today's Q2 earnings call indicated that the company "hopes to have both operational" by '21, adding that the facilities "will be located near the first turn of the racetrack." He also said that an "architect has been chosen for the project that will work on the designs and cost estimates." More details "will be released" during the Q3 earnings call this fall. The gaming venue "will be permitted under a current license approved by the Kentucky Horse Racing Commission" (BIZJOURNALS.com, 8/1).

Chiefs coach Andy Reid is backing Special Olympics Missouri by appearing in new PSAs, something he "rarely does." The PSAs unveiled today are "designed to raise awareness of the programs and services" available. They will "ask Missourians and Chiefs fans to support Special Olympics Missouri in the wake of severe tornado damage to its Training For Life campus in Jefferson City" (K.C. STAR, 8/1).

univ. of louisville

The Univ. of Louisville unveiled a new design for Denny Crum Court in the KFC Yum! Center that includes the "Dunking Cardinal" at midcourt, while the baselines pay homage to both Freedom Hall and the city of Louisville (UL).

Panini America has signed newly drafted Rangers RW Kaapo Kakko to an exclusive autograph trading card agreement (Panini America).

Monumental Sports & Entertainment reached a sponsorship agreement with Deloitte to promote STEM education for youth in the Ward 8 area of DC, site of the WNBA Mystics' and G League Capital City Go-Go's Entertainment & Sports Arena (MS&E).

Elements Financial Federal Credit Union has landed naming rights to a new club area at the Triple-A Int'l League Indianapolis Indians' Victory Field in a multiyear deal. The new club area is part of $8.3M in "improvements being made" to the ballpark this coming offseason (IBJ.com, 8/1).

"You're not going to find a short track or race track this cool, this size, that close to a major city like this. That’s a missing piece in speedways across America. That’s something you have right here, so why don't we use it?" -- NASCAR driver Chase Elliott, on wanting the Cup Series to hold a race at the Nashville Fairgrounds (Nashville TENNESSEAN, 8/1).

“If I know that something is being done wrong and that it is absolutely harmful to our kids and we can change it, then I’m going to try and change it” -- Former NFLer Merril Hoge, on joining a class-action lawsuit against Bayer-owned Monsanto and claiming the herbicide Roundup caused his Non-Hodgkins Lymphoma (“CBS This Morning,” 8/1).

Virginia Tech DC Bud Foster announces he will retire after this season. He will remain w/the school in a new role next year reporting to AD Whit Babcock. Foster has been an assistant at Tech since 1987, Frank Beamer’s 1st season

— Brett McMurphy (@Brett_McMurphy) August 1, 2019

77 players were traded in 30 total deals that became official on Trade Deadline Day, compared to 43 players swapped in 16 moves on July 31, 2018.

The 30 Deadline Day trades yesterday break the previous record mark of 18 deals in 2016.

— Jon Heyman (@JonHeyman) August 1, 2019

After 7 years I’m moving on from Fox Sports TV. There are some terrific people there whom I’ll miss working with. Looking forward to what comes next—and to continuing my main job in Year 23 at Sports Illustrated. Vamos!

— Grant Wahl (@GrantWahl) August 1, 2019

It’s true. As David Carr said, Derek Carr has bought a home in Las Vegas. When it’s complete and he finally moves in, his neighbor will be ... Jon Gruden. #Raiders

— Vic Tafur (@VicTafur) August 1, 2019

People asking me, is Ninja leaving Twitch for Mixer a big deal?

It’s Skip Bayless leaving ESPN for Fox. Very successful personality leaving a brand for an up-and-coming competitor with big $$$

— Stephanie Snowden (@YouGotSnowd) August 1, 2019

If you see a tweet we will not want to miss, send it to us at editorial@sportsbusinessdaily.com.

This photo was taken a year ago today at the exact moment @dksportsbook became the 1st mobile sportsbook operator in NJ. The passion & dedication of our team is incredible and I could not be more proud of them. The best part is, we are just getting started. Cheers to Year 2! pic.twitter.com/FN8Vur4Hn6

— Jason Robins (@JasonDRobins) August 1, 2019

The Magic are launching a new brand campaign titled, "Magic Above All." Team staffers worked with Orlando-area marketing agency Maven Creative to create the new slogan.

Above all, this is our team. Our passion. Our city. Our Magic. #MagicAboveAll pic.twitter.com/EzG7XAVB6h

— Orlando Magic (@OrlandoMagic) August 1, 2019

9,313 -- Average attendance for the Triple-A PCL Las Vegas Aviators through 53 home games in their first season at the new Las Vegas Ballpark, a figure that "leads the minors" in '19 (LVSPORTSBIZ.com, 7/31).