NBCU, Twitter Partner For Live Tokyo Games Coverage

NBCUniversal and Twitter have signed a Tokyo Games-centered deal to show "limited live event coverage, highlights and a daily Olympics show on the social media platform." For NBCU, this is the "furthest the company has gone in letting some live video leave its ecosystem." Each morning of the Games, "fans will vote on which prime time live event or athlete they want to look in on -- for about five minutes or less -- that night on Twitter." NBCU also will produce a daily 20-minute studio show live from Tokyo for Twitter, and "increase its production of highlights for the platform." Financial terms of the deal were not disclosed (N.Y. TIMES, 7/25).