Richmond Raceway Rolls Out New NASCAR Marketing Campaign

Richmond Raceway has rolled out a new marketing campaign heading into its fall NASCAR playoff race weekend called “All In Richmond.” The campaign is to build buzz around the ISC-owned track moving its fall Monster Energy NASCAR Cup Series date to the playoffs in September this year, from its prior role as the regular-season finale. The campaign, which has political-style design elements, will have physical elements around the city of Richmond like posters, stickers and kid tattoos, as well as also digital/social elements like phone wallpapers. The track, which designed the campaign in house, is also integrating it into its TV spot that it is running ahead of the race weekend.