Ravens Adopt Variable Pricing For Single-Game Tickets

Ravens single-game tickets go on sale tonight, and the team is "rolling out three different pricing levels" for the '19 regular season. Prices will range between a 39% reduction and a 36% increase on the "normal price." Ravens Senior VP/Ticket Sales & Operations Baker Koppelman said that the reduction will apply to preseason tickets, while regular-season pricing will "start at last season's base price and will rise based on demand" -- about 9-10% more for "plus tier" tickets and about 36% more for "prime tier." The Ravens "aren't using any outside companies and will decide on pricing based on the team's own data and experience" (BIZJOURNALS.com, 4/17).