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Closing Bell

MLB Brings Back "Let The Kids Play" Theme In New Ad

MLB is following up its “Let The Kids Play” promo from last postseason with a new ad that again encourages players to showcase their individual personalities. “Let The Kids Play 2.0,” being released to promote tomorrow’s Opening Day, features Angels CF Mike Trout and P/DH Shohei Ohtani, Yankees OFs Aaron Judge and Giancarlo Stanton, Brewers RF Christian Yelich, Indians SS Francisco Lindor and Braves LF Ronald Acuna Jr., among others. Astros 3B Alex Bregman plays a particularly crucial role in the spot, using the simulated press conference setting to break through a series of well-worn cliches. MLB said some of the dialogue in the spot was improvised by the individual players.

SBJ Morning Buzzcast: May 6, 2024

Takeaways from a big sports weekend including The Kentucky Derby and F1's Miami Grand Prix; Caitlin Clark's WNBA preseason debut; a new RSN set to form in Chicago.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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