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Closing Bell

NCAA Tourney Audience At Fifth-Best Figure Since ‘91

The NCAA Tournament on CBS/TNT/TBS/truTV is having its fifth-best audience through the first two rounds since ’91 (when the event expanded to its current TV format). The four networks are averaging 9.1 million viewers on TV, up 6% from 8.5 million last year. Two years ago, the tourney was averaging 9.3 million viewers after the second round, while three years ago, that figure was 8.5 million. When streaming from March Madness platforms is added in, the tourney has a total audience delivery of 9.5 million viewers, up 7% from 8.9 million last year. That is the second-best figure since ’91.

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