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Volume 26 No. 48
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Daily Digit....

$829.6M -- Ad spend for AT&T during NCAA Tournament coverage from '09-18, making it the top advertiser for the "entire tournament" in that time period. Other spenders in the top five are General Motors ($791.2M), Coca-Cola ($399.1M), Capital One Financial ($361.1M) and A-B InBev ($294.7M) (FORBES.com, 3/18).