Reebok is "breaking its largest campaign in five years" as part of a broader effort by the brand to "reclaim its late '80s, early '90s-era heyday." Titled "Sport The Unexpected," the effort "blends lifestyle and performance into one cohesive branding effort." A 15-second spot debuting today, "Storm the Courts," teases a "longer 90-second digital video in which a game of streetball gets a new twist." The shorter version of the clip "will run on TV through the spring." This campaign is the last for Reebok from Venables Bell & Partners before Deutsch takes over creative in '20 (ADAGE.com, 3/11).

Banana Republic today named Jared Goff an endorser, and the Rams QB will promote the apparel brand's men's merchandise. He will be featured in advertising creative, make public appearances and engage with consumers via social media and other activation. The first Banana Republic creative featuring Goff will appear in summer '19. The brand has a group of athlete endorsers it labels the Banana Republic Men's Style Council.

Meanwhile, free agent QB Nick Foles has agreed to endorse Lululemon as its first NFL brand ambassador (THE DAILY).

Michigan-based Flagstar Bank has agreed to a one-year marketing partnership with Pistons F Blake Griffin. As part of the deal, Griffin will be featured in a new Flagstar commercial that will begin airing locally today. Flagstar has sponsored the Pistons since '17, appearing on the team's jersey and activating with an in-arena presence and media assets. The bank views the Griffin deal as a natural extension of the jersey sponsorship (Flagstar Bancorp).

The Pirates and Hyundai reached a three-year extension of their sponsorship deal through the '21 season. Hyundai becomes presenting partner of the PNC Park Home Plate Club, which now becomes the Hyundai Club. The deal includes naming rights and signage throughout the club, with interior, exterior and seat branding for Hyundai. The agreement also will include outfield wall signage in right field at the ballpark (Pirates).

Jamie Palatini, NBC Sports

NBC Sports this afternoon held a panel at SXSW around its upcoming “Drive Like Andretti” film, which will document the life of Mario Andretti. Discussing the documentary that will come out in May, Andretti appeared on the panel today alongside IndyCar driver Will Power and NBC IndyCar broadcaster Leigh Diffey. For the film, NBC Sports traveled with Andretti to a number of places important to him around the world, including his birthplace in Montona, Croatia. The documentary also features several celebrities and journalists talking about his impact on racing and American culture.

The film debuts on May 11 ahead of the IndyCar Grand Prix later that afternoon at Indianapolis Motor Speedway. NBC Sports Group Senior Features Producer Matt Allen said, “Here we are taking over the sport and full season, it’s our first Indy 500 and the (50th anniversary of his 1969 Indy 500 win), so we get to highlight the greatest driver in motorsports history and hopefully bring in a new audience -- either people who are nostalgic or people who don’t even know why they know the name.”

The Democratic National Committee today announced Milwaukee will host its '20 presidential convention, and the city made Fiserv Forum the "centerpiece of its bid." The Bucks' new arena was "so new when DNC members walked through it last summer, it still smelled like fresh paint on the tour." Milwaukee's bid committee is chaired by Bucks Senior VP Alex Lasry, son of Bucks co-Owner Marc Lasry (POLITICO.com, 3/11). The Bucks in a statement said, "This selection is the result of an incredible collective effort to progress Milwaukee's revitalization and status as a premier global destination" (THE DAILY).

Former Wisconsin Gov. Scott Walker (R) tweeted, "Who would have known that part of our legacy (building Fiserv Forum without a tax increase) would lead to the DNC picking Milwaukee for their convention?" (TWITTER.com, 3/11).

Our sister publication, The Esports Observer, runs a regular briefing recapping the week that was in esports. This week: The next Dota 2 Major will be held at Disneyland Paris; Cloud9 secures sponsorships from AT&T and BMW; and the Esports Championship Series will return to Twitch.

"Detail," the streaming series from ESPN and Kobe Bryant, has been renewed for a new season of 15 episodes on ESPN+ (ESPN).

Hanes is celebrating the 30th anniversary of its endorsement deal with Michael Jordan by launching a promotion in which 800,000 specially marked packs of Hanes men underwear will contain a pack of Jordan trading cards produced by Upper Deck (HanesBrands).

Menswear brand Knot Standard is now an official partner of Atlanta United, providing custom suits and shirts for players, coach and staff to wear to the stadium on matchday (Knot Standard).

ESPN The Magazine goes with several alternate covers for its World Fame 100 issue ranking the most famous athletes worldwide. The cover athletes are Phillies RF Bryce Harper, boxer Anthony Joshua and tennis player Naomi Osaka (THE DAILY).

espn

"We're still in Year 1 of legalization and I think there is a new audience that is open-minded to the space, so we want to be inclusive" -- ESPN gambling analyst Doug Kezirian, on his intention to make the "Daily Wager" show accessible to non-betting fans (L.A. TIMES, 3/11).

"I don’t know. Just from my own personal experience in being near the bottom, it’s really hard to do this every year. To sit through it and lose and lose" -- NHL Kings GM Rob Blake, on whether there should be a limit on the amount of times a team can win the draft lottery (THEATHLETIC.com, 3/11).

If you are a New York sports radio station, the Dolan video is a home run topic. In lead segment, Kay talked mostly about Antonio Brown, but teased at end. Francesa, after giving weather and doing small college report, waited til end of first segment, but did call Dolan "dumb."

— Andrew Marchand (@AndrewMarchand) March 11, 2019

I'm surprised it took this long for people in the NBA to start wondering if being the 'social media league' was a bad thing. Social media is often toxic, 'embrace debate' is always toxic, and the NBA is the league most singularly suited to both social media and embrace debate.

— Sports Media Watch (@paulsen_smw) March 11, 2019

MLB lobbies for a federal law to be allowed to continue paying sub-minimum wage to minor leaguers, gets concerned that legalized sports gambling + low pay makes minor leaguers corruptible. Lol. https://t.co/tkCU4UWYNf

— Craig Calcaterra (@craigcalcaterra) March 11, 2019

There is literally more than a billion dollars in available cap space and there are like ten legitimately good players on the free agent market. Guess what happens.

— Kevin Clark (@bykevinclark) March 11, 2019

It's almost like teams are still illegally tampering

— Lindsay Jones (@bylindsayhjones) March 11, 2019

If you see a tweet we will not want to miss, send it to us at editorial@sportsbusinessdaily.com.

Nike sponsors 14 of the 24 teams in this summer’s World Cup, here are the kits they’ll be wearing: pic.twitter.com/ZaPpgJNr4E

— Heidi Burgett (@heidiburgett) March 11, 2019

The Warriors will unveil plans for their new HQ and practice facility at 4:30pm PT.

Sesame Street's Grover character attended NYCFC's home opener at Yankee Stadium against DC United and had some advice for the players on the pitch.

8,897 -- Number of news stories over the weekend on the Steelers' trade of WR Antonio Brown to the Raiders. NASCAR driver Kyle Busch (2,512) generated the second-most of the weekend for his sweep of the NASCAR races at ISM Raceway (Joyce Julius).