NBA All-Star Marketing: Embiid, Lillard Appear In Hulu Spots

In the latest marketing news around NBA All-Star, 76ers C Joel Embiid is changing his nickname from "The Process" to "Hulu Has Live Sports," marking the first time the streaming service has sponsored an athlete's name. The "Hulu Sellouts" campaign debuts this weekend with a 30-second spot showing why Embiid changed his nickname and how he signs autographs with his new moniker. The campaign also features a spot in which Trail Blazers G Damian Lillard showcases a new tattoo.

Meanwhile, Foot Locker unveiled the latest digital content in its #BecauseSneakers campaign. The new spot features sneaker designer Jerry Lorenzo and Lakers G Lance Stephenson (THE DAILY).