Former NASCAR and Champ Car driver A.J. Allmendinger will join NBC Sports' motorsports coverage in a multiyear deal beginning next month. Allmendinger will appear on IMSA SportsCar Championship coverage and on NBCSN's "NASCAR America" (NBC).
Live streaming company SportsCastr is partnering with with Stats LLC to collaborate on developing new offerings (SportsCastr).
The NLL is partnering with WPP-owned sports marketing agency Two Circles, with a focus on game day and digital media (NLL).
U.S. Ski & Snowboard has reached a deal with Probar, which becomes the NGB's official protein bar, nutrition bar, energy bar, energy chew and nut butter (USS).
The Univ. of Wisconsin-Milwaukee athletic department announced an expanded five-year partnership with the Orthopaedic Hospital of Wisconsin. The school claims that this is the "largest-ever sponsorship in the UWM program's history" (BIZJOURNALS.com, 12/19).
The NASCAR HOF in May will launch a special exhibit celebrating Richard Childress Racing's 50th anniversary: "RCR 50: Only in America" (NASCAR HOF).
