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Closing Bell

Atlanta United Sets MLS Team Mark For Total Merchandise Sales

Atlanta United set a record total for total merchandise sales for an MLS team during a season, which includes records for both e-commerce and in-venue sales, according to Fanatics, the official retail partner of MLS and the club. Atlanta United’s online sales record beat its previously set record in ’17, while sales inside Mercedes-Benz Stadium were up 60% from last season. Meanwhile, e-commerce sales for Atlanta United's MLS Cup opponent, the Timbers, are up 25% compared to last year.

In total, Fanatics’ MLS e-commerce business is up more than 40% year-over-year, while the combined efforts across the company’s 11 in-venue partners across the league is up over 50%.

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