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Fuzzy's Vodka Exiting IndyCar Deals With Ed Carpenter, IMS

Fuzzy’s Vodka is not renewing its full-season deal with IndyCar Series team Ed Carpenter Racing or its pact with Indianapolis Motor Speedway, a sizable blow for the team but one that might be mitigated through a unique arrangement. Fuzzy’s had a significant presence in Indianapolis in May, including signage and selling its spirits throughout the track, which is now in the hunt for a new spirits partner. The specific size of the deals is not known.

Fuzzy’s former co-owner and ECR investor Stuart Reed has recently left that company, which is believed to have played a part in Fuzzy’s move away from racing, but Reed is expected to continue to help fund ECR’s operation. IndyCar CEO Mark Miles told THE DAILY, "We believe (Reed) will continue to invest in IndyCar and Ed Carpenter Racing."

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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