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Rose Bowl Adds New Points Of Sale, Lower-Priced Concessions

The Rose Bowl and concessionaires Levy and Best Beverage Catering are adding 100 new points of sale and will offer some “value pricing” for the upcoming UCLA football season. Hot dogs, sodas and nachos will sell for $3 in two sections, including near the student section. They join the roster of sports venues and teams offering cheaper F&B prices -- a trend started by Mercedes-Benz Stadium in Atlanta. BBC and Levy took over concessions at the Rose Bowl earlier this year.

In addition to more points of sale, they will offer a new outdoor food venue before games at the adjacent Brookside Golf Club. Fairway Eats will be in the 18th fairway of the Pasadena golf course, which is part of the Rose Bowl campus.

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