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Closing Bell

Speed Reads....

A-B InBev's Natural Light brand, which sponsors NASCAR driver Chris Buescher's No. 37 car, has launched a new campaign that will paint one fan's resume on the ride for the Monster Energy Cup Series South Point 400 in Las Vegas (THE DAILY).

The Coyotes have inked a multiyear extension with Fanatics, which will continue to operate retail stores and kiosks throughout Gila River Arena. Fanatics also provides e-commerce services for the team through its NHL league-wide partnership (Coyotes).

Ohio-based Bob Evans Restaurants has partnered with Ohio State football coach Urban Meyer, who will serve as the chain's first-ever "Head Breakfast Coach" to help launch the new "Everything Breakfast" offering (Bob Evans Restaurants).

Fila has extended its sponsorship agreement with the WTA/ATP Western & Southern Open in Cincinnati to be held Aug. 11-19 at the Lindner Family Tennis Center (Fila).

Baton Rouge-based Marucci Sports has inked a deal to become the official baseball equipment provider to LSU (Marucci Sports).

Bojangles' new NFL Panthers-themed Big Bo Box is available for a limited time at participating restaurants in North Carolina and South Carolina (Bojangles).

Bojangles

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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