Speed Reads....

Nike is "guaranteed to come out on top" at the FIFA World Cup as France, England and Croatia are all Nike-branded teams. The "on-field success has corresponded with stock gains as Nike is up nearly 5% since the World Cup kicked off" ("Squawk Box," CNBC, 7/11).

Adidas has partnered with summer hockey league Da Beauty League, serving as its official hockey brand for ‘18. The Minnesota-based league, which features 4-on-4 games and serves as a training and preparation ground for NHL and AHL players ahead of their respective seasons, begins play tonight (Ian Thomas, Staff Writer).

Coca-Cola and MLSE have reached a new partnership that includes renaming the AHL Toronto Marlies' arena to Coca-Cola Coliseum (MLSE).

The S.F. Marathon and Biofreeze have reached a three-year partnership, with the pain relief brand assuming the title sponsorship of both the S.F. Marathon and the Berkeley Half Marathon (S.F. Marathon).