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Closing Bell

Speed Reads....

Fox Sports has signed David Ortiz to a multiyear deal as an MLB studio analyst. Ortiz will contribute to Spring Training, regular-season, All-Star Game, postseason and World Series coverage, making his '18 debut during the net's coverage of the MLB All-Star Game (Fox Sports).

FILA has signed tennis player Leo Borg, son of Bjӧrn Borg, to an endorsement deal. Leo will wear FILA footwear and apparel on and off the court, and he will begin to appear in ads for the brand in '19. FILA in March re-signed Bjӧrn as a brand ambassador (FILA).

Video game headset maker HyperX has signed Steelers WR JuJu Smith-Schuster as an endorser (HyperX).

NBC Sports Group has selected musician ZZ Ward to record an all-new show open and theme song for its '18 NASCAR coverage. Set to Tom Petty’s “Runnin’ Down a Dream,” the new show open kicks off NBC Sports’ season of Monster Energy Cup Series coverage this Sunday from Chicagoland Speedway (NBC Sports Group).

SBJ Morning Buzzcast: May 15, 2024

The W's big night; here come the Valkyries and a major step forward in Jacksonville

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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