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Adidas Inks Deals With Trae Young, Lonnie Walker Ahead Of Draft

Adidas this morning officially signed NBA Draft prospects Trae Young and Lonnie Walker IV, who will "join James Harden, Damian Lillard, and a number of other" high profile NBAers with the brand. Adidas said that it plans on featuring the pair "in upcoming brand campaigns and activations" (UPROXX.com, 6/19).

Meanwhile, Foot Locker today launched a new comedic content series along with an exclusive "One and Done" T-shirt collection that makes light of the short-lived collegiate and overseas basketball careers of Young and LiAngelo Ball. The latest spots are '90s inspired infomercials hosted by comedian Reggie Couz, one of which will air nationally on ESPN during the Draft (THE DAILY). 

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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