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Closing Bell

Georgia Tech Tech Rolls Out First Gear Under Adidas Deal

An "initial batch of Georgia Tech gear produced by new apparel provider Adidas went on sale Friday morning at the Barnes & Noble bookstore near campus." The "collection of T-shirts and polos is emblazoned with the new word mark created by the athletic department with Adidas and colored with the 'Tech Gold' that was selected to be used for uniforms and apparel." The store had "about 10 items on display at the entrance," and the items also will be "put on sale at the football team’s spring game Friday night." Fans "responded enthusiastically on social media to the gear" (AJC.com, 4/20). 

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