The NFL today announced Rush2Recycle, an initiative to recover more than 90% of the 40 tons of projected waste at Super Bowl LII at U.S. Bank Stadium. The league partnered with PepsiCo, Aramark and the Minnesota Sports Facilities Authority on the project (NFL).
The Australian Open on Sunday saw 63,737 fans come through the gates, a record for the middle Sunday of the tournament ("Tennis Channel Live," 1/21).
TicketGuardian officially announced its sponsorship with ISM Raceway to title sponsor the March 11 Monster Energy NASCAR Cup Series race (TicketGuardian).
Billy Joel is "set to play Wrigley Field for the fifth consecutive year" on Sept. 7 (CHICAGOTRIBUNE.com, 1/22).
The LPGA today named NEC as an official technology partner, and the company will present statistics-related features throughout the season on a number of LPGA platforms (LPGA).
Former NBAer Ben Gordon will launch a namesake brand and product line this year ahead of an upcoming book. The brand includes a singature men's cologne and a line of home interior products (THE DAILY).
