Allied Esports To Host "NASCAR Heat 2" Event Tied To Daytona 500
Allied Esports will host a “NASCAR Heat 2” esports tournament at Daytona Int’l Speedway tied into next month’s Daytona 500. Allied Esports said that it will be a multi-day event featuring the “NASCAR Heat” game, which is published by 704Games. DIS joins Richmond Raceway as tracks that have announced esports plans for '18, though it is not known whether Allied Esports is part of the wider venture that NASCAR is working on introducing at tracks across the sport.
For more coverage of the business of esports, visit our partners, esportsobserver.com.