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Volume 24 No. 176
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Predators' P.K. Subban Joins Adidas As Sponsored Athlete

Predators D P.K. Subban “officially signed on with Adidas as one of its sponsored athletes.” In true Subban style, the move was announced today "with a video tweeted by Adidas Hockey, featuring some of Subban's personality on and off the ice.” Since acquiring the NHL's licensing apparel rights this season, Adidas has “taken a fresh approach to hockey marketing tactics, promoting some of the game's best players on social media” (SPORTINGNEWS.com, 12/18).