Olympic Sponsor Notes: USA Luge Renews Multiple Deals
Three USA Luge sponsors have renewed their deals through the ‘22 Beijing Games -- Norton/Saint-Gobain, an industrial abrasives maker that has been the team’s primary sponsor since ‘09; official cargo carrier Team Worldwide; and energy/automotive/lubricant distributor U.S. Venture. USA Luge CEO Jim Leahy said the three comprise a “significant” portion of the body’s overall commercial portfolio (Ben Fischer, Staff Writer).
Meanwhile, Air Canada renewed its sponsorship as the official airline of the Candian Olympic Committee. The four-year agreement extends through the '20 Tokyo Games (Air Canada).