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Volume 25 No. 88
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NHL Making Winter Classic Docuseries More Available Digitally

The NHL is broadening the distribution of its long-running Winter Classic docuseries this year, making the behind-the-scenes footage available to more viewers than ever before. The weekly series, titled “Road to the NHL Winter Classic,” will be distributed on social platforms for the first time. The NHL will make full episodes available on YouTube, and will also distribute a shortened, 10-minute version on Facebook Watch. The series airs on NBCSN and NHL Network in the U.S. and Sportsnet in Canada. This year’s series debuts tonight on TV and will be available on the social platforms tomorrow. The '18 Winter Classic will feature Sabres-Rangers Jan. 1 at Citi Field.

“After we saw the success of our Vegas documentary series and looking to further expand our growth digitally, we felt it was natural to explore all the possibilities with this show,” said NHL Chief Content Officer Steve Mayer. “Viewing habits are changing, and we want to make sure this is everywhere where everyone can see it.”

The series originally launched on HBO but moved to Epix in '14. The series was also streamed on the NHL’s website and Facebook pages while it was on Epix, but episodes of the show could not be released until it concluded. Now, all of the episodes will continue to live online available for “binge-viewing,” said NHL CMO Heidi Browning.

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