U.S. Navy To Roll Out New Branding, Tagline At Army-Navy Game

The U.S. Navy will use Saturday's Army-Navy game to launch a new brand campaign aimed at attracting younger recruits, debuting the tagline, "Forged by the Sea." The first TV spot featuring the new tagline and branding, "Sea to Stars," will air on CBS during the second quarter of the game, as well as on the video screens at Lincoln Financial Field. There also will be a print ad in the game program, radio ads, digital signage at the stadium and on billboards, bus wraps and subways in Philadelphia. There will also be a wide range of social media initiatives around the game (U.S. Navy).