Delta's Renewed Deal With MSG Includes Digital Content Platform
Delta Air Lines today announced a renewal and expansion of its 10-year partnership with MSG Co. and MSG Networks. Delta will remain the official airline and private jet carrier of MSG, the Knicks, Rangers, WNBA Liberty and Radio City Music Hall. As part of the renewal, MSG and Delta will collaborate on a digital content platform with customized Knicks and Rangers videos. The content will appear on various MSG and Delta-owned marketing/media channels. Delta is expanding its MSG Network deal with title sponsorship of the Delta MSG Studios, and it will continue as the title partner of the Delta Sy360 Club at MSG (Delta).