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Closing Bell

Marketplace Roundup....

Cooper Tires today kicks off its first year as an official partner of the Senators, as the company will sponsor the team throughout the '17-18 season. Cooper will be featured in a mix of marketing efforts including arena exposure, local market radio, social, digital and print media. The company will also have nationally televised dashboard signage (Cooper Tire).

The Magic renewed their partnership with Florida Hospital, which will continue the "Champions of the Community" campaign with the team. The company also becomes a naming-rights partner of the team's training facility at Amway Center (Magic).

Alabama-based retailer Hibbett Sports has reached a three-year sponsorship deal with the Auburn football program that will include integrated partnership with the Tiger Walk (Hibbett Sports).

Sports nutrition brand Met-Rx has agreed to a multiyear partnership with Dodgers 1B Cody Bellinger (Met-Rx).

Red Bull Global Rallycross has reached a multiyear deal with Total Specialties USA for the company to become its official lubricant partner (Red Bull GRC).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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