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Closing Bell

Lagardère Sports To Sponsor SBJ/SBD's Inaugural Esports Conference

Global sports marketing agency Lagardère Sports has joined SportsBusiness Journal/Daily’s inaugural esports conference as the title sponsor. The Lagardère Sports esports Rising conference will be held Nov. 9 at the Marriott Marina Del Ray in California. The conference will take an in-depth look at the global esports landscape, and the list of speakers so far includes Lionsgate’s Peter Levin, Esports Arena’s Paul Ward, NBA 2K League’s Brendan Donohue and EA Competitive Gaming Division’s Todd Sitrin. For more on the conference, including speakers, agenda and registration, visit the Lagardère Sports esports Rising home page.

“We are committed to serving as a business accelerator for rights holders and brands in all places where fans are engaging with sports, and esports is a growing industry with an exciting trajectory,” said Lagardère Sports President & CEO/Americas Andy Pierce. “The launch of SportsBusiness Journal/Daily’s first dedicated esports conference is emblematic of how that industry is surging” (THE DAILY).

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