Closing Bell

NASCAR's Playoff Marketing Campaign Includes Online Leaderboard

9.12.2017

NASCAR today announced the launch of a new marketing campaign ahead of the '17 Playoffs. The effort includes a Leaderboard feature within NASCAR.com and social media activations including driver perspectives on pursuing the Monster Energy NASCAR Cup Series championship. The campaign's first TV spot, "Challenge of Champions," debuted Saturday during the season's final regular-season race at Richmond Raceway. The Leaderboard will highlight short videos for all 16 Playoff drivers, who will also appear in a "Backroads" video series talking about their paths to the postseason. An online Playoff promotion will give fans a chance to win new trucks and VIP trips to NASCAR's Champion's Week in Las Vegas in November (NASCAR).

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NASCAR's Playoff Marketing Campaign Includes Online Leaderboard

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