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Closing Bell

Speed Reads....

Foot Locker and Adidas today debuted a new spot titled "Summer Of Harden," in which Rockets G James Harden reflects on his offseason travels and recent contract extension while on a private yacht (THE DAILY). 

Esports franchise Immortals named LF Gaming its official seating provider in a one-year deal. LF Gaming will use the sponsorship to unveil a new line of gaming chairs and will provide Immortals players with custom-branded chairs (Ben Fischer, Staff Writer).

Former "Today" show personality Jenna Wolfe has officially joined FS1's upcoming "First Things First" for its Sept. 5 launch (Fox Sports).

ESPN's season-long college football marketing campaign will feature the band Thirty Seconds To Mars' "Walk on Water" (ESPN). 

Atlantic Broadband today launched MLB.tv via TiVO, and the provider will also begin carrying MLB Network beginning Sept. 28 (THE DAILY). 

SBJ Morning Buzzcast: May 9, 2024

WNBA regular season games to be available on Disney+; Candace Parker's new role at Adidas; Rory McIlroy will not return to PGA Tour Policy Board and Theo Epstein's role with the PGA Tour moving forward.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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