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Volume 24 No. 178
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Sentry Insurance To Sponsor PGA Tour Event At Kapalua

Sentry Insurance has signed a five-year title sponsorship of the PGA Tour's Tournament of Champions at Kapalua Resort in Hawaii. The newly named Sentry Tournament of Champions will keep its traditional spot as the first tournament in January when the '17-18 PGA Tour schedule resumes following its holiday break. Financial terms were not disclosed, but the deal extends through the '21-22 season. This represents the first major sports sponsorship for Wisconsin-based Sentry Insurance. “This tournament and its champions format is the ideal way to more broadly introduce Sentry to the business insurance audience,” said Sentry Chair, President & CEO Pete McPartland in a statement. Sentry replaces SBS as the tournament sponsor.