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Thursday 4:00pm ET....Latest News....NFL Draft Marketing Ramps Up

  • Adidas Signs Potential No. 1 NFL Draft Pick Myles Garrett As Endorser
  • Fans Flocking To NFL Draft Experience Festival In Philadelphia
  • MLB's Rob Manfred Downplays Reports On State Of Marlins Sale
  • Wells Fargo Signs Four-Year Extension Of MLS Sponsorship Deal

Adidas Signs Potential No. 1 NFL Draft Pick Myles Garrett As Endorser

Adidas has signed DE Myles Garrett, the potential top pick in tonight’s NFL Draft, to a multiyear endorsement deal. Terms of the deal were not disclosed. Texas A&M, where Garrett played in college, is sponsored by Adidas. Meanwhile, Nike has released its full list of NFL Draft prospects it is endorsing, including potential first-round picks QB Deshaun Watson, RB Christian McCaffrey, WRs Corey Davis and John Ross, TE O.J. Howard, DT Solomon Thomas and CB Marshon Lattimore.

Also today, Lamps Plus announced a partnership with NFL Draft prospect G Forrest Lamp. The lighting retailer will furnish the future home of Lamp and his girlfriend, Natosha Boden, when they move to their new NFL city (THE DAILY).

Fans Flocking To NFL Draft Experience Festival In Philadelphia

The NFL Draft kicks off in just a few hours in Philadelphia, and a "steady stream of fans" has been "rolling into the Draft Experience festival" throughout the day. Crowds have been "building throughout the afternoon," and fans inside the festival have been "flocking to attractions like Combine Corner, a display of Super Bowl rings, a water station and the NFL shop." Lines at security checkpoints have "nearly emptied" after an early rush (PHILLY.com, 4/27).

MLB's Rob Manfred Downplays Reports On State Of Marlins Sale

By Eric Fisher

MLB Commissioner Rob Manfred today continued to downplay reports this week of Marlins Owner Jeffrey Loria reaching an agreement in principle to sell the club to a group led by former Florida Gov. Jeb Bush and former MLBer Derek Jeter, calling the reports “premature.” Appearing in Manhattan for the Jackie Robinson Museum groundbreaking, Manfred said the process still involves multiple bidding groups and that there is no signed agreement of any kind yet. “There is no agreement in place. We’re working with more than one group,” Manfred said. “We still have two groups involved in the process.” He added that a timeline toward reaching a deal for the Marlins is “relatively short. It would be measured in days, not months.” But he did not say whether a Marlins sale will be put before owners for approval at either of the next two owners’ meetings.

Manfred, meanwhile, said he is confident MLB “will continue to get outstanding coverage on ESPN” following the company layoffs there that reached several baseball writers and analysts including Jayson Stark and Doug Glanville, and the planned cutback in the frequency of “Baseball Tonight.” Manfred also indicated conversations with Indians Chair & CEO Paul Dolan about phasing out the club’s Chief Wahoo logo are still ongoing. “Those conversations have been productive, and when we come to a definitive timeline, we’ll let you know,” Manfred said.

Wells Fargo Signs Four-Year Extension Of MLS Sponsorship Deal

By Ian Thomas

Wells Fargo has signed a four-year extension with to remain the official retail bank of MLS. The deal includes several community elements, including the presenting sponsorship of the MLS Works Community MVP contest and a digital content series focused on MLS fans. As part of the extension, Wells Fargo also signed deals with five MLS clubs: DC United, Earthquakes, Rapids, Red Bulls and Sounders. The bank also renewed its partnership with the Mexican National Team in the U.S. for four years, staying on as the official bank and payment services provider. The deal includes in-stadium signage, hospitality rights and the delivery of financial education programming in various Hispanic communities. Financial terms of the deals were not disclosed.

Pizza Chain WisePies Agrees To Walk Away From UNM Arena Deal

Albuquerque-area pizza chain WisePies has "agreed to walk away" from its 10-year, $5M naming-rights deal for the Univ. of Mexico's basketball arena to "make way for another donor." This would "cut short the original WisePies deal," first reached in '14, by seven and a half years and $4.2M. WisePies Franchise Services agreed to give $5M to the UNM athletic department over a 10-year period. The venue is currently named WisePies Arena aka the Pit (ABQJOURNAL.com, 4/27).

Under Armour's Plank Admits Sales Of Curry 3 Shoe Disappointing

Under Armour Founder, Chair & CEO Kevin Plank today admitted that sales for Warriors G Stephen Curry's signature shoe, the Curry 3, "have been disappointing." Plank: "Our success in basketball hasn't been without its learning. ... A sluggish signature market and a warm consumer reception led to softer-than-expected results." He also said the rollout has "yielded lessons we're applying ahead with the Curry 4 and beyond." Plank added that UA "will be sharper with future shoe launches 'with respect to number of color offerings'" (ESPN.com, 4/27).

Throwback Thursday....

Seven years ago this week, the NCAA named Univ. of Washington President Mark Emmert as the fifth President in organization history, filling the void left when the late NCAA President Myles Brand passed away the previous fall. Oregon State Univ. President Ed Ray, Chair of the NCAA Exec Committee that handled the search, said, "Our options were considerable, and the decision was difficult, but we are confident in our decision that Mark is uniquely qualified to lead the organization." The selection was "seen as somewhat of a surprise."

Other stories from this week in '10:

Speed Reads....

Beef jerky brand Oberto and convenience store chain Circle K will take over sponsorship of Marco Andretti's No. 27 car in Saturday's Verizon IndyCar Series Desert Diamond West Valley Phoenix Grand Prix (Andretti Autosport).

The USGA today launched a revamped USOpen.com ahead of this year's event in June at Wisconsin's Erin Hills (USGA).

The World Surf League today announced menswear brand Outerknown as the title sponsor of the WSL Championship Tour event in Fiji (WSL).

Athletic impact protection brand G-Form signed a two-year deal with Galaxy MF Jermaine Jones (G-Form).

Felo Ramirez, the 93-year-old Spanish-language broadcaster for the Marlins, "was hospitalized with head injuries sustained when he fell from the team bus" after last night's game against the Phillies (MIAMIHERALD.com, 4/27).

Quick Hits....

"I just wanted to get everybody in a room and play that unbelievable scene from 'Good Will Hunting' when Robin Williams says, 'It's not your fault. It's not your fault.' These people did not screw up" – Author James Andrew Miller, on the recent layoffs at ESPN (SLATE.com, 4/27).

"That would be so like Vegas in its first lottery, winning it" – Golden Knights GM George McPhee, on the team preparing for Saturday's NHL Draft Lottery (AP, 4/27).

“The one I’m leaning towards is a grey Armani suit with some black shoes. I’ve got a nice tie. I’ve got a little hint of Carolina blue in it. I’ve got to rep the school and it’s looking fresh” – NFL Draft prospect QB Mitchell Trubisky, on what he plans to wear to tonight’s event (USATODAY.com, 4/27).

Twitter Me This....

If you see a tweet we will not want to miss, send it to us at editorial@sportsbusinessdaily.com.

Tonight's Events....

The Ohio State Sports & Society Initiative will include a panel discussion on athlete activism featuring U.S. Gold Medal-winning runner Tommie Smith, Eagles S Malcolm Jenkins and former NBAer Mahmoud Abdul-Rauf. The event is free to the public and will be moderated by Former ESPN exec Vince Doria.

The Starting Five....

The most-read stories today on SportsBusinessDaily.com:

1) Escalated Cord-Cutting, Rights Fees Among Reasons Cited For ESPN's Massive Layoffs
2) ESPN Adding MLB Net's "Intentional Talk" To Afternoon Lineup Beginning Monday
3) LeBron Recounts First Shoe Deal, Turning Down $10M From Reebok To Not Visit Nike
4) Addition Of Todd Boehly To Investment Group Seen As Crucial For Beckham MLS Bid
5) PGA Tour Spices Up Schedule With Zurich Classic; Could Monahan Make More Changes?

Daily Download....

Ahead of this afternoon's Manchester Derby, EPL club Manchester City posted this video showcasing the intensity of its rivalry with Manchester United.

Headliners....

Here are tonight’s headline guests on the following talk shows:
“The Tonight Show” Emma Watson
“The Late Show” LL Cool J
“Jimmy Kimmel Live” Julia Louis-Dreyfus (r)
“Late Late Show” Kurt Russell
“Late Night”  U.S. Sen. Bernie Sanders
“Conan” Freddie Highmore
Kirsten Dunst
Kirsten Dunst
Kirsten Dunst
David Schwimmer
David Schwimmer
Kevin Hart 
David Spade
David Spade
pre-empted for Rio Games
pre-empted for Rio Games
pre-empted for Rio Games
pre-empted for Rio Games
Dolly Parton
Dolly Parton

Daily Digit....

1/2 – Odds that President Trump "posts an NFL-related tweet" between today and Sunday. Other NFL Draft-related prop bets include the color of Roger Goodell's tie and whether ESPN shows video of Donovan McNabb being booed by Eagles fans in '99 (SPORTSBETTINGDIME.com, 4/24).