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Volume 24 No. 112
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Bleacher Report Debuts Marketing Campaign, New Branding Elements

Bleacher Report today debuted a new marketing and brand campaign, entitled “Up Your Game.” The effort ties into the release of a newly redesigned and rebranded mobile app that has shifted from Team Stream to the flagship Bleacher Report name, as well as a new corporate logo. The campaign, developed with N.Y.-based creative agency Johannes Leonardo, features Basketball HOFer Allen Iverson. “B/R is redefining the way millennial fans consume content, blending sports with culture,” said Bleacher Report co-Founder & CEO Dave Finocchio. “Our new brand campaign, logo and app is a reflection of that vision.”