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Asics Launching Extra Mile Campaign Around TCS N.Y. Marathon

TCS N.Y. Marathon sponsor Asics today announced the launch of the Asics Extra Mile campaign ahead of the Nov. 6 race. The multiplatform campaign includes digital, social, advertising, outdoor and retail activations, live events and an online experience at asics.com/extramile. The campaign will kick off on Oct. 17 through the Runkeeper app, in which users can sign up for the Extra Mile Challenge (Asics).

SBJ Morning Buzzcast: May 10, 2024

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On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

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