Leicester City and apparel partner Puma are "in talks about a new contract that would reflect Leicester's sudden and unexpected status" as EPL champions. Terms of the existing deal are private (BLOOMBERG NEWS, 5/12).
The Pro Football HOF and the Black College Football HOF announced a partnership that provides the BCFHOF with a permanent home in Canton as a part of the new HOF Village development (Pro Football HOF).
Miami (Ohio) Univ. President David Hodge has authorized the sale of beer at Yager Stadium starting with the '16 football season (MU).
Verizon and Team Penske will debut a new paint scheme for the No. 3 IndyCar entry driven by Helio Castroneves in Saturday's Angie's List Grand Prix of Indianapolis. The livery will promote Verizon's hum vehicle upgrade (THE DAILY).
Goodyear has signed a three-year extension to "keep on running" as presenting sponsor of the Akron Children's Hospital Marathon Race Series Half Marathon and 10K (CRAINSCLEVELAND.com, 5/12).
The Jockey Being Family Foundation has signed Packers WR Jordy Nelson as an ambassador. Nelson will help raise awareness of the need for post-adoption services (Jockey Being Family).
