Burger King Unveils Activation Plans Around NCAA Tournament
Burger King today announced its sponsorship activation around the NCAA men's basketball tournament in its role as official burger of the NCAA and Final Four. The QSR will bring back its Madness Your Way promotion. It also is launching a dedicated TV campaign and on-site activations around the Final Four in Indianapolis. TV personalities Kenny Smith and Seth Davis appear in spots promoting the chain's two-for-$5 sandwiches that began running on Monday (Burger King).