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Closing Bell

TD Ameritrade Becomes NFL Sponsor In Three-Year Deal

TD Ameritrade today announced a three-year deal through '16 to sponsor the NFL. The online brokerage views the move as a way to "tell more about its services and increase the chances of its ads being seen." The company, "which switched advertising agencies earlier this year, plans to launch a new ad campaign this fall." CMO Denise Karkos "declined to discuss how much TD Ameritrade is spending on the NFL sponsorship deal," but she said that "it won't replace any of the company's other advertising" (AP, 9/4).

The deal gives TD Ameritrade exclusivity in the Personal Investing, Online Brokerage, and Wealth Management categories. It includes opportunities to sponsor league events, including the Super Bowl (THE DAILY).

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