Amalie Oil Co. Is New Naming-Rights Sponsor For Lightning's Arena

Amalie Oil Co. today announced that it is assuming naming rights of the Lightning's home venue in Tampa, which will now be called Amalie Arena under a long-term deal. Financial terms and the exact length of the deal "were not immediately disclosed." The Tampa Bay Times, which previously titled the arena, is "shifting to become the exclusive print sponsor" of the recently renovated space. Amalie supplies motor oil and industrial lubricants to oil companies, automotive retailers, distributors, retailers, mass merchandisers and private-label customers in the U.S. and globally (TAMPABAY.com, 9/3).

Lightning Owner Jeff Vinik at today's press conference said of choosing a Tampa-based sponsor, “We could have gone national, but this is about the Tampa Bay region and celebrating what’s great in the region” (BIZJOURNALS.com, 9/3).