NFL's Rolapp: Use Of Twitter To Show Draft Highlights "Worked Great"

NFL Media COO Brian Rolapp appeared on CNBC's "Squawk Box" this morning and discussed the issue of whether the Draft will change sites: "We’ve heard from a lot of different places where they realize that this event not only puts a city on television, but it is a way for fans to come out and do things in the offseason." He also said the use of Twitter to show Draft highlights "has worked great." Rolapp: "We tweeted every podium pick where (NFL Commissioner Roger Goodell) is hugging the guy, which people love. … We probably had about 10 million (re)tweets."

Rolapp also spoke more generally about TV as an NFL platform: "When it comes to live games, we still think television is the best way to distribute those. We have made our television deals through '21-22. We have made our bed, but that is not the sole consumption of our sport. Most of our consumption or a lot of it is with highlights outside the game" (“Squawk Box,” CNBC, 5/12).