Menu
Closing Bell

Castrol Renews NFL Sponsorship Agreement Through '17

Castrol today formally announced a multiyear extension of its NFL sponsorship agreement, with Castrol Edge retaining its designation as the league's official motor oil sponsor through March '17. Castrol first signed on as an NFL sponsor in '10. The brand will retain category exclusivity in the motor oil and related lubricants field (Castrol). Castrol also renewed its deal with Vikings RB Adrian Peterson. Castrol Integrated Marketing Dir Carolyn Eckert said that activation going forward "will focus more on proprietary content, along with increased digital and mobile activation" (SPORTSBUSINESS JOURNAL, 4/14 issue).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Closing-Bell/2014/04/23/Castrol.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Closing-Bell/2014/04/23/Castrol.aspx

CLOSE