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Volume 24 No. 117
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Phil Knight Has High Hopes For Nike At FIFA World Cup In Brazil

Nike co-Founder & Chair Phil Knight has “high hopes for the World Cup in Brazil this summer,” where Nike is “outfitting 10 of the 32 qualifying teams.” Knight, who was at Augusta National for The Masters, said, “How excited am I and how optimistic am I? Twelve out of 10.” Knight said of the company’s World Cup product line: “We think in terms of public perception, this will be the one where they see that we’re the leading soccer company” (AP, 4/10).